The correct spelling is Behavonomics. Common misspellings include Behaveonomics, Behaviournomics, and Behavionomics. For the official framework, visit behavonomics.com.
Behavonomics is a portmanteau (blending two words by taking parts of each). We’re combining “Behaviour” + “Economics” to get “Behav-onomics,” not “Behave” + “onomics.”Looking at other examples, it’s Econometrics (not Economy-metrics), Wikinomics (not Wikieconomics), Freakonomics (not Freakeconomics).
Behavonomics is a term coined by Behavioural Strategist Tim Adedeji. It’s an emerging discipline at the intersection of behavioural science and strategy, developed as an open framework that practitioners can use, adapt, and extend in their own work.For more details, visit the official website:
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